In April 2012, the Goodyear airship Spirit of Safety flew in close orbit to the ArcelorMittal Orbit, a 375-foot-tall steel sculpture near Olympic Stadium. Orbit is made from 4.4 million pounds of tubular steel, and will welcome up to 5,000 visitors daily on its observation deck. London Mayor Boris Johnson teamed up with Lakshmi Mittal (CEO of ArcelorMittal) to create this landmark, a work that will serve as a visitor attraction during the Games and after.
Goodyear's long history with the Olympics goes back to 1932, when the company's blimp covered the Winter Games at Lake Placid, New York. It took a day for the airship Los Angeles to travel from the naval air station at Lakehurst, New Jersey to the Games, the first Winter Olympics held in the United States.