The Contender

How Airbus got to be number one.

Air & Space Magazine

(Continued from page 5)

Nevertheless, Bradley adds: “People here are Airbusiens—you forget if you’re French, Spanish, or Malaysian. You can’t speak your own language anymore—you use French phrasing and German expressions.”

Nobody at Airbus has the word “diversity” in his or her job title, and Thomas notes, “A reporter once asked me what we were doing to ensure integration within the company. I said ‘Nothing’ and he would not believe it.”

Beteille sums up the history simply: “We didn’t make any serious mistakes.” Although he was the one who advised Pierson to go for a 50 percent market share, he observes today, “I never thought it would end up like this.”

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